BLQK Coffee was born out of a desire to do good and feel
good at the same time. Founded using energy from the 2020 George Floyd protests, and all the other social concerns of that year, we came to the conclusion "if not us, then who? If not now, then when? If not here, then where?"

We wanted to do our part to make the world a better place for our children and all future generations.

Initially, we contracted several marketing agencies to help
us craft a refined, “clean” message that we thought would help “connect with our target audience.” We missed the mark.

 That didn't resonate , because sometimes you have to organically
learn, and learning things organically is an opportunity to learn thoroughly.

So, what are we all about? Well, our founder, former NFL
player & Rams Superbowl champ, Justin Watson, literally will not stop talking about spreading joy and living joyfully. “Never let anyone steal your joy” is his motto - like it’s in his Instagram bio.

That’s what we’re all about here at BLQK. Being an active
member in your community, doing your best to help others, taking care of your
family (and for us, family is more than just our immediate families, although we pride ourselves on taking care of them nonetheless) and just generally doing our part to give back, while trying to live as fulfilling and joyful lives as possible ourselves.

We want to inspire a more joyful future for those who think they have none at all. We understand what that can feel like. We also know that life can and should be joy, at least most of the time. We knew to foster that joy we had to serve. That's it.

To put in more poetically, we defer to this quote.

"I slept and dreamt that life was joy. I awoke and saw
that life was service. I acted and behold, service was joy.”

- Rabindranath Tagore